Automate Your Advertising Based on Real-Time Capacity
Most advertising platforms keep spending whether you're fully booked, short-staffed, or wide open. Capacity Rules change that — your bids, budgets, campaigns and messaging automatically respond to how much availability you actually have.
Built for home service companies running Google Ads and ServiceTitan.
Stop advertising based on assumptions
Your marketing strategy should be directly connected to your operating reality.
Your Ads Don't Know When You're Full
When your team is fully booked, Google Ads keeps pushing for more clicks — paying for leads you can't service, frustrating customers and driving cancellations.
Or When You're Wide Open
When your schedule is empty, campaigns may not be aggressive enough to fill the board. You need more demand, but no one is pushing for it.
Capacity Rules Solve Both
Bids, budgets, campaigns, and ad copy automatically adjust the moment availability shifts — so spend always matches operational reality.
Trigger rules based on real availability
Capacity Rules let you define exactly what should happen when availability changes. Group the day into capacity bands and decide how aggressively your ads should behave inside each one.
- Five built-in bands from Fully Booked to Wide Open
- Configure thresholds per business unit
- Run independent rules for HVAC, plumbing, electrical and more
- Bands update in real time from ServiceTitan data
Adjust spend without logging into Google Ads
Instead of manually reacting throughout the day, Capacity Engine applies the right strategy the moment conditions change — across keywords, devices, budgets, and campaign status.
- Keyword bids
- Mobile, desktop and tablet bid modifiers
- Campaign budgets
- Campaign status (pause / resume)
Set the right expectation before customers click
Capacity Rules don't just control spend — they also control your message. Ad copy and landing page messaging update automatically based on real availability, so the right customer sees the right offer at the right time.
- Swap ad headlines and descriptions by capacity band
- Align landing page messaging with availability
- Reduce wasted clicks from customers who need same-day work
- Lower cancellation rates by setting honest expectations
Choose exactly which campaigns each rule controls
Not every campaign should behave the same way. With Capacity Rules, you decide which campaigns are included in each automation — so you keep brand and city campaigns active for visibility while pulling back the ones driving overbooking.
- Assign campaigns to specific rules
- Pause aggressive demand campaigns when capacity is full
- Keep city and brand campaigns active for visibility
- Scale spend only in the campaigns that drive profitable jobs
Build your own advertising playbook
When capacity is tight, automatically pull back. When capacity opens up, automatically push harder. No more guessing. No more overbooking. No more wasting budget on leads you can't service.
Your advertising should know when you're busy, when you're available, and what to do next
A smarter way to manage demand
No more guessing. No more overbooking. No more wasting budget on leads you can't service. This is Capacity Engine. This is Capacity-Driven Advertising™.
Explore Capacity Engine, feature by feature
Watch short walkthroughs of each module. Pick a feature on the left to play its video.