Advertise When You Have Capacity. Pull Back When You Don't. Automatically
Capacity Engine connects ServiceTitan and Google Ads so your advertising automatically responds to real technician availability, appointment capacity, cancellations, and business-unit demand.
Buy the right amount of demand at the right time
Know when you need more jobs
Booked appointments, open slots, technician schedules, PTO, cancellations, and business-unit capacity in one operating view.
Let campaigns respond to availability
Increase bids when capacity is open, reduce spend when schedules are tight, and pause campaigns when fully booked.
Promote what you can deliver
Update ad messaging based on real capacity, so customers see same-day offers only when your team can support them.
A complete operating system for capacity-aware advertising
Most home service businesses manage operations in ServiceTitan and marketing in Google Ads. The problem is that these systems usually don't talk to each other.
ServiceTitan knows when technicians are available, when appointments cancel, when schedules are full, and which business units need work. Google Ads knows clicks, spend, impressions, and conversions.
Capacity Engine creates the missing connection — turning your job board into a marketing signal.
See demand, availability, ad spend and revenue in one view
The Capacity Console is the command center for capacity-driven advertising. Instead of jumping between dispatch boards, ad accounts, and spreadsheets, your team gets a single view of operational capacity and marketing pressure.
- Today's booked jobs, open capacity, and percentage filled
- Completed, canceled, techs working, PTO, ad spend, and revenue
- Capacity by business unit, technician, and time block
- Identify where open appointment slots need more demand
- Align owners, dispatchers, marketers, and PPC managers
See capacity gaps before they become lost revenue
Capacity problems usually show up before the revenue loss happens. The 5-Day Call Board gives your team a forward-looking view of booked and available capacity across each business unit.
- Booked vs. available capacity across a rolling five-day window
- Compare capacity by business unit
- See percentage filled and remaining appointment need
- Identify which departments need more calls
- Shift marketing attention before schedules go cold
Turn technician availability into advertising performance
Advertising should know whether the field team can actually take more work. The Technician Schedule shows jobs, open slots, PTO, meetings, training and active work across each technician's day.
- Timeline-style technician schedules
- Assigned jobs, open slots, PTO, meetings, and training
- Active, scheduled, completed, and unavailable work
- Filter by business unit, date, technician, and time window
- Understand when capacity is real vs. unavailable on paper
See where your team can actually serve
Capacity is not just how many appointments are open. It's also where technicians are, where jobs are scheduled, and which service areas can support more demand.
- Active technicians and job locations on a service-area map
- Understand geographic field coverage at a glance
- Daily capacity, completed jobs, cancellations, ad spend, sales
- Filter by business unit, technician, date, and job status
- Smarter geo-marketing decisions based on field reality
Turn cancellations into recoverable revenue
Every canceled job creates a new capacity opportunity. But if marketing doesn't know about it quickly, that opening becomes lost revenue. Capacity Engine makes cancellations visible immediately.
- Track canceled jobs by date, customer, BU, time, and technician
- Daily cancellation totals and cancellation rate
- Identify newly opened capacity in real time
- React faster to same-day and next-day schedule gaps
- Support demand recovery after lost appointments
Set the Strategy Once. Let Your Ads Respond Automatically.
Capacity Rules power the automation behind Capacity-Driven Advertising™. They let your team decide what should happen when availability changes — then Capacity Engine executes those decisions automatically. When the schedule is full, campaigns can slow down. When capacity opens, budgets and bids can increase. When availability shifts, ad messaging can update to match what your team can actually service.
Why capacity-driven advertising changes the economics
Reduce Wasted Spend
Stop buying leads you can't service. When the schedule is full, lower bids, reduce budgets, or pause campaigns.
Increase Technician Utilization
Fill open capacity faster by increasing campaign visibility when technicians have availability.
Recover Cancellations
React before open slots become lost revenue. Identify gaps and support faster demand recovery.
Align Marketing & Operations
Put dispatch and advertising on the same page. Everyone works from the same capacity picture.
Improve ROAS
Direct budget toward business units and time windows where appointments can actually be booked.
Improve Customer Experience
Promote same-day or limited availability only when it's true, setting better expectations before they call.
Google Ads is blind to your schedule
The #1 reason home service campaigns waste budget is not always keywords, bids, or budget. It is the disconnect between your campaigns and your real technician availability.
Google Ads Is Blind to Your Schedule
Learn why campaigns can look optimized in Google Ads while still wasting money operationally — and how Capacity-Driven Advertising™ aligns spend, bidding, budgets, and messaging with ServiceTitan capacity.
- Why cost per lead is incomplete without capacity context
- How technician availability should influence campaign spend
- How cancellations can become demand-generation opportunities
- How capacity bands control bids, budgets, and messaging
Built for teams that need marketing and operations working together
"Our Google Ads account used to tell us how many leads we bought. Capacity Engine shows us whether we should be buying more demand at all."
Marketing Director
Multi-Location Home Services Company